Design A life you’re obsessed with

The identity design framework to reinvent who you are and how you live.



Build the business that funds your freedom

The blueprint for building a brand that sells on autopilot. 

Turn Your Work Into a Certification

Build the legacy you actually want and scale to $500K–$1M+ with less effort.

Explore The SELF Made System →

Explore The SELF Made Method →

Explore The Certification Model →

Become A Certified
Identity-Based Coach 

Become A Certified Health Coach 

Get certified through the Institute of Transformational Nutrition and create a career that transforms lives, starting with your own. 

Get certified in Identity-Based Coaching® through The Modern Life Coach School and build a business that changes lives while supporting your own.

Learn About The Certification →

Explore the Courses →

Watch the Show

SELF Made Resources

Quizzes, guides, and trainings that help you become a Living Brand - the woman who creates categories of one, gets seen without screaming, and builds a life so rich and unbothered she’s only jealous of herSELF.

We thank everyone else for our success… friends, team, mentors. Cute. But when’s the last time you thanked the only person who actually dragged you through hell and back? YourSELF.

Watch I’d Like to Thank MySELF →

Get Free SELF Made Resources →

SELF Made Secrets

Welcome to the place where I tell the truth about money, beauty, identity, and what it actually takes to become a Living Brand: the version of you who’s impossible to ignore.

FOUNDER | MAMA | WIFE

Why should you listen to me?

I'm Cynthia Garcia. I grew up in extreme Appalachian poverty. No running water until I was 15, bathing in a creek, using an outhouse as a bathroom. I skipped lunch in school because I was too embarrassed to use my free lunch ticket.

But I had a vision of a different life. And I refused to settle.

Today, I'm the founder of Rewritten Beauty™, creator of the SELF Made™ Movement, and a 4x founder who's built multiple 7- and 8-figure brands. My work has been featured in Forbes, Vogue, Elle, and more.

I built all of it by becoming a Living Brand, rewriting my identity and creating categories of one. Now I show other entrepreneurs how to do the same so they go from overlooked to impossible to ignore.

The result? A life so good you're only jealous of yourSELF.

Discover Your 

Undeniable Factor 

Your Undeniable Factor is the thing that takes you from invisible to impossible to ignore.  It’s your edge, the thing you already have but aren’t using.

In under 2 minutes, you’ll get...

  • the hidden factor that makes you undeniable
  • how to use it to become a Living Brand, and
  • one visibility move that makes you stand out today.


Meet the version of you people can’t look away from.