The $67M Certification Blueprint: Turn Your Expertise Into Recurring Revenue That Scales Without You in just 90 days

I've built $67M in certification revenue. This is exactly how I did it.

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You’ve Already Done the Hard Work. you're tired of constant creation, selling, and launching. Now It’s Time to Get Paid on repeat, Without Creating Anything New.

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The Certification model

introducing...

The Certification Model is how you turn your expertise into recurring revenue by licensing your methodology to others.

Not another coaching program. Not a cookie-cutter offer. Just the exact model I used to build $67M in certification revenue while creating a business that runs without me.

Imagine opening your inbox to an email from Forbes.

They want to feature you in an exclusive interview about how you built the go-to certification in your industry.

Your methodology is making waves, your name is everywhere, and people are looking to YOU as the authority.

Your certified practitioners are building businesses with your methodology worldwide. Your name is synonymous with excellence in your field. Your intellectual property is generating revenue in dozens of markets.

This is what a certification empire looks like.

you might have seen me on

"I've Made Over $250k in Just 6 Months!"

“It’s official! We launched the Nail Your Offer Coach Certification, followed The Certification Model to a tee, and Bam… we exceeded our goals, had a 6-figure pilot launch to just my VIP clients!

Most important, the vision I’ve had for 6 years that “My content continue to serve thousand and make millions, not just for me” is alive and real. You helped me launch my legacy Cynthia.

I’m grateful beyond words and can’t wait to pour into this founding class and then launch it again to a much bigger audience.”

LISA SASEVICH

what our clients have to say...

This is for you if...

You've built a successful business, but you're still grinding way too hard just to keep the money flowing

You KNOW your methodology gets results, but instead of scaling, you’re stuck in the never-ending cycle of coaching, launching, and selling.

You see other people making a killing with certifications, and it frustrates the fuck out of you, because let’s be honest, you should’ve done it first.

You’re tired of being the one holding your business together. If you step away for even a second, everything stops (and that’s NOT freedom).

You want to turn your method into a scalable empire, but the thought of legal agreements, licensing, and training people feels overwhelming.

You're ready to be the industry authority, generate recurring revenue, and finally have a business that works FOR you, not the other way around.

I get it, because I’ve been there.

I built what I thought was a scalable coaching business. High-ticket offers, courses, and programs. But the truth? If I wasn’t working, the money stopped. Instead of scaling, I was drowning.

No matter how much my business grew, I was still the bottleneck.

And, I was burnt out and exhausted.

Then, my daughter was born. She came a full month early and I had a 64 hour labor. I know… it was truly a wild time.

At the time, I was running a six-month coaching program.

I had structured it so it would be done before she was born, but, as I shared, she had other plans.

We only had 2, maybe 3 coaching calls left in this program and two days after Rain was born, I sat down at my computer, and fired off a quick email to the people in this group coaching program.

I told them what happened (baby came early), apologized profusely (so very sorry, I’ll make it up to you), and rescheduled the call for the following week.

I had never canceled a coaching call before.

Immediately… I’m telling you I didn’t know you could respond to email this fast… I got an email back from one of the group coaching participants.

It said… "You should have planned better. I want my money back."

Shut the front door. I couldn’t believe it.

Two days postpartum. My body still aching and my newborn daughter asleep in the next room.

And here I was, reading an email from someone who didn’t give a single fuck.

I didn’t even have it in me to try and explain. I just sent her a full refund and wished her the best.

And then I sat there…staring at the screen as an icy cold feeling ran all over me.

The only thing I could think of was…
What if everyone asks for a refund? What if my business collapses?

You see, I was the breadwinner for my family. There was no backup plan. No safety net.

If my business failed, I was screwed. And worse? So was my daughter.

I had spent my childhood dirt poor, bathing in a creek because we didn’t have running water poor.

But here I was, two days postpartum, staring at an email that made me realize just how fragile everything I had built really was.

And I had sworn that when I had kids, they would never have to live that life.

This was the moment I knew I had built the wrong business.

I had spent years developing a methodology that got people incredible results (Transformational Nutrition).

I had built my entire coaching business using this method, and it had completely changed my life.

And people were constantly asking me:

"Can you teach me how to do what you do?"
"How do you combine nutrition, psychology, and spirituality?"
"Can I learn your method and use it with my own clients?"

At first, I brushed it off. I was too busy.

But when I sat there holding my newborn, terrified that my business was about to collapse, I finally got it.

So I did. And I made $50 million.

And my life? It became mine again.

I asked myself the question that changed my life...

What if I certified people in my method instead of constantly teaching it myself?

Now, I wake up to new payment notifications, new enrollments, new licensing payments, without being the one constantly launching, selling, or teaching.

Now, my method is being used all over the world. And the best part?

My business made money whether I was working or not. I finally had time to be home with my daughter and present for her life. And I had built a legacy, something that could outlast me.

Now, I get to create, expand, and focus on what I want to build next because my certifications are funding my empire for me. Since that time, I’ve helped thousands of entrepreneurs do the same.

And now, I want to help you finally scale your expertise into a certification empire so you can work less, make more, and leave a lasting impact.

What If There Was Another Way?

What if your sales just flowed on repeat, no chronic launching required?

What if your method was being used worldwide without you having to teach every part of it?

What if your calendar was completely clear, but your bank account was stacked?

What if you got to spend your days being present for the things that actually matter without sacrificing a dime of income?

Most days? I wake up knowing my business is doing exactly what I built it to do. It generates revenue without me being in the day-to-day. It runs while I take my daughter to school, while I work on passion projects, while I dream about what’s next.

It fuels the life I always knew I was meant to live. It’s not perfect every single day. But most nights, I go to bed knowing I crushed it.

We don’t have to work harder to make more. We don’t have to trade time for money. We don’t have to spend years trapped in a business that only grows if we do more.

I’ve Cracked the Code

I don’t worry about where the next payment is coming from. I don’t stress over launches or wonder if this will be the month things slow down.

The Certification Model makes this your reality.

So, I built my first certification program. I generated $50M+ in revenue.

That’s Why I Created The Certification Model

I knew there had to be a better way to scale one that didn’t require me to launch nonstop, work more, or constantly chase the next sale.

But I didn’t stop there.

We were meant to create a new way.

I saw the same opportunity in the coaching industry. The market was flooded with outdated methods and struggling coaches who couldn’t stand out. I knew I could do it better, so I did. I created another certification, The Modern Life Coach School, designed to teach Identity-Based Coaching. And just like my first, it took off.

That’s when I realized…
I was onto something. I had a repeatable model with predictable results.

This wasn't just a way to scale. This was THE way to create lasting wealth and industry authority. They were the most powerful, profitable way to create recurring revenue and build a sustainable business.

So I took everything I had learned and built a system to help other experts do the same without figuring it out from scratch.

what's inside...

The Certification Model

This is for experts who are done trading time for money. Who want recurring revenue from what they've already created. Who are ready to become the recognized authority in their industry and scale without limits.

The Certification Model turns your expertise into a high-profit certification that generates recurring revenue while positioning you as the recognized authority in your industry.

It sets you apart as the only person in your industry with a proven, teachable system. Your method becomes the gold standard. Instead of being another expert, you become the creator of a certification that other professionals want to be trained in.

That's when your revenue scales beyond what's possible in a typical business model.

No hiring a big team. No creating new content from scratch. No spending months figuring out legal agreements or sales funnels. Everything is done-for-you so you can skip the guesswork and launch in 90 days. My certification programs consistently generate $500K+ in their first year.

Inside the course...

Chapter 01: Laying the Foundation for Certification Success

Build the right foundation so your certification is profitable, scalable, and built to last.

Chapter 02: Define Your Audience and Choose Your Methodology

Turn your expertise into a certification that people are excited to buy.

Chapter 03: Outline Certification Requirements and Criteria

Set the rules and structure so your certification is prestigious and respected.

Chapter 04: Outline Your Certification Framework

Create a framework that makes your certification easy to understand, implement, and sell.

Chapter 05: Outline Your Certification Content

Create a seamless, high-value certification program that runs effortlessly.

Chapter 06: Create An Irresistible Certification Offer

Price it right, package it for success, and make enrollment effortless.

Chapter 07: Sell Out Your Certification: Proven Strategies To Market And Enroll With Ease

Turn your certification into a high-demand, must-have program with marketing and sales strategies that work.

Chapter 08: Launch Debrief: Optimize & Scale Bigger Next Time

Analyze, optimize, and set yourself up for an even bigger win.

Chapter 09: Class Is In Session: How To Create A Supportive And Engaging Experience For Students

Deliver a five-star student experience that keeps students engaged, ensures their success, and turns them into raving fans who promote your certification for you.

Chapter 10: Elevate And Refine: Perfecting Your Certification Program For Lasting Success

Ensure your certification remains relevant, impactful, and
continuously growing, so you can scale effortlessly and increase student success.

Chapter 11: Scaling Your Certification For Recurring Revenue And LongTerm Growth

Turn your certification into a sustainable, revenue-generating machine that pays you for years to come, without extra work.

Chapter 12: Passive Profits: Turn Your Certification Into A 24/7 Income Machine

Turn your certification into a passive income powerhouse that generates revenue on autopilot, without you constantly selling.

Bonus: The Ultimate Accreditation Blueprint: Elevate Your Certification With Confidence

Decide if accreditation is right for you, understand the process, and position your certification to meet industry standards.

Click Here to Download the full outline →

“$120K in 4 Months with a Certification that Sells Itself”

"Investing in The Certification Method was a leap of faith, but one that paid off faster than I ever imagined.

This was the first investment I made where I saw a full return in just 4 months, and then some. I generated $120K and the best part? It didn’t just change my business, it changed my life.

Now, my certification not only sells itself, but it’s also impacting lives in ways I never thought possible. If you’re on the fence, trust that if you’ve been led here, there’s a reason."

- Dr. Tabatha Barber

“6 Figures in 6 Months With a Waitlist”

“I was worried I wouldn’t be able to sell a certification. I wasn’t sure if people would actually pay for it.

Turns out, I was completely wrong. My certification sold out in the first launch to a tune of $150,000, and now I have a waitlist for the next round.

The best part? My certified coaches are bringing in new students for me, so my revenue keeps growing without me having to do the heavy lifting.”

- Bo Eason

What our clients have to say...

01. The Done-for-You Certification Blueprint

Turn your expertise into a structured, certifiable method in just 90 days without overwhelm.

02. The Licensing & Legal Vault

Protect your work, license your method, and get paid on repeat without chasing payments.

03. The Sales & Scaling System

Enroll students and create recurring revenue streams that keep paying you for years.

The certification model: Designed for Busy Experts to Build a High-Profit Certification Without Sacrificing Time.

This isn’t a course, it’s a complete, plug-and-play system.

The Plug and Play Certification Blueprint

If your certification doesn’t sell, it’s just another brilliant idea sitting in a Google Doc. But let’s be honest, you’re not here to play small. You’re here to get paid, get recognized, and become the authority.

Good news? You don’t need to be a salesperson to make this happen. I’ve already built the system for you. done for you tools and resources:

The Certification Selling Blueprint – Sell your certification for $5K–$25K per student with confidence.
14-Day Certification Sales Funnel – Pre-written emails that convert leads into students on autopilot.
Lead Magnet & Landing Page Templates – Attract the right people who are ready to invest.
Cart Abandonment Email Templates – Recover lost sales and increase enrollments automatically.
Certification Sales Page Template – A high-converting page that sells your certification for you.
Certification Webinar Template – High-converting webinar framework that sells for you.
Launch & Optimization Checklists – So you don’t miss a single money-making step.
30+ Ways to Scale Beyond Enrollments – Because your income shouldn’t stop at certification sales.

PILLAR 01:

The 3 Pillars of
The Certification Model

This isn’t theory. This is the exact process I’ve used to create multiple multi-million-dollar certification programs, and it’s designed to be plug-and-play for you.

Enroll students and create recurring revenue streams that keep paying you for years.

The Licensing & Legal Vault

Most people get stuck overcomplicating this part. They sit on their certification idea for years because they don’t know where to start. They waste time recreating content they’ve already made. They get trapped in “I need to make this perfect” energy, and never launch.

We’re not doing that here. I’m handing you the exact framework that took my certifications from idea to $50M+ in revenue.

The Expert Extraction System – Your knowledge turned into a high-value certification with premium pricing.
Done-for-You Course Catalog Template – So your certification is structured for success from day one.
Step-by-Step Roadmap – Idea to fully launched certification in 90 days. No confusion, no wasted time.
Student Handbook Template – Professional materials that position your certification as premium.

PILLAR 02:

The Sales & Scaling System

This is where most people get it wrong. They create a certification… but they don’t protect it.

Their students stop paying. Their method gets ripped off. They realize too late that people are using their IP without permission.

Not on my watch. I built this system to make sure your certification is a wealth machine, not a “hope it works” situation.

The Licensing & Legacy Model – Set up recurring revenue so students pay you year after year.
Licensing Agreement Templates – Protect your IP so no one can take your work and run with it.

Student Enrollment Agreements – Guarantee payments, enforce policies, and protect your business.

Full Legal Protection Training – Everything you need to trademark, copyright, and secure your methodology.
Bonus: Certification Programs & IP Protection Training - Direct advice and guidance from my legal team.

PILLAR 03:

This Is for You If...

You’ve spent years mastering your craft, but you still have no clue how to scale it without working harder.

You’re an industry expert, coach, consultant, or thought leader with an online course or program but you’re over the endless cycle of launching, selling, and trading time for money.

You want to create a certification so others can use your method but the legal, licensing, and sales side of things makes your head spin.

You’re exhausted from watching other people cash in on certifications while you know deep down you should’ve done it first.

You’re ready to turn your expertise into a high-ticket certification that brings in $500K–$1M+—without hiring a big team, constantly selling, or creating more content.

You want a clear, proven, step-by-step system that hands you everything frameworks, legal agreements, sales templates, marketing strategies—so you can launch and scale with confidence.

You're done waiting. You're ready to build something that runs without you, generates recurring revenue, and establishes your authority.

This isn’t for people who want to keep playing small.
This is for the ones who know they’re meant for more.

This Is Happening, With or Without You

High-level experts are already making millions certifying people in their methods. Your name should be on that list. Your method should be the industry standard. Your business should be paying you for years.

And all that’s left to decide is this:

Are you in?

Get Instant Access

Done-For-You Bonuses

You don’t have time to waste piecing things together, second-guessing every move, or wondering if you’re doing it right. The Certification Model is a complete business-in-a-box.

Every framework, agreement, sales system, marketing asset, and legal agreement has already been built for you. No confusion. No wasted time. Just a clear, step-by-step system that gets your certification launched and making money fast. You could spend months trying to figure this out on your own… or you could step into a fully built certification and start getting paid while everyone else is still overthinking.

This isn't just a course. It's a complete, plug-and-play system so you can launch and scale your certification quickly.

Because You're Too Busy To Start From Scratch

plus,

Done-For-You Certification Bonuses

Course Catalog Template – Professionally structured so you can clearly outline your certification program.
Student Handbook Template – Set clear expectations and policies so students take your certification seriously.
Licensing Agreement Template and Example – Ensure your certification is legally protected and get paid again and again through licensing fees.
Student Enrollment Agreement – Keep students aligned with your policies and payment terms to protect your program.
Coaching Agreement – A ready-to-use contract your students can use in their own business with their clients.
Certificant Intake Form – A plug-and-play form to help your students onboard and understand their own clients better.
Grading Rubric Template – Ensure students grasp the material and meet your certification standards with this structured assessment guide.

(Value: $11,000)

Done-for-You Course Creation & Structure Templates

Course Map Template – Map out your entire certification program at a glance.
Lesson Plan Template – Structure your lessons in a clear, effective, and consistently engaging way for your students.
Market Research Template – Validate your certification idea and ensure it meets demand.

(Value: $900+)

Done-For-You Sales & Marketing Systems

14-Day Sales Funnel Emails for Your Certification – Pre-written, high-converting emails that warm up and convert leads consistently.
Lead Magnet Landing Page Templates & Copy – Build your email list with ease and attract ideal students.
Sales Page Template – A proven high-converting sales page so you don’t have to guess what works.
Cart Abandonment Email Template – Recover lost sales effortlessly with pre-written follow-up emails.
Certification Webinar Template – The exact structure for a high-converting webinar that sells your certification for you.
Webinar Opt-In Page Template – Get people signed up for your webinar without stress or guesswork.
Webinar Registration Thank You Page Copy – Convert registrants into attendees with done-for-you copy.
Webinar Promo Email Templates – Pre-written emails to drive attendance and excitement for your certification webinar.

(Value: $17,000+)

Done-For-You Student Management & Policy Documents

Enrollment & Access Emails – Pre-written emails so students know exactly what to expect and how to get started.
Sample Payment Policy – Ensure students adhere to your payment terms without chasing invoices.
Sample Refund Policy – Set clear guidelines that protect your program and minimize refund requests.
Student Surveys (3 Versions) – Pre-made surveys to collect valuable feedback at different stages of the certification journey.

(Value: $4,000+)

Done-For-You Launch & Scaling Assets

Launch Checklist – Every single step mapped out so you can launch your certification without overwhelm.
In-Depth Launch Debrief Checklist – Analyze your results, refine your approach, and scale bigger next time.
The Ultimate Accreditation Selection Chart – Make an informed decision on whether accreditation is right for your certification.

(Value: $3,800+)

Done-For-You Business & Admin Organization Tools

Workbooks for Each Class – Fully customizable Google Docs so you can share and collaborate with your team.
Master Certification Document Template – Keep EVERYTHING in one place: your team, your policies, your content, your sales pages, payment links, refund policies, licensing agreements, and more!

(Value: $2,000+)

Total Done-For-You value: $38,700+

This isn't just a course. It's a turnkey certification business, ready for you to implement. No second-guessing, no wasted time. Just plug, play, and start scaling.

The Done-for-You Advantage Your Team Actually Needs

Everything You’re Getting Inside The Certification Model

Here's exactly what you're getting inside The Certification Model and the actual value of each component.

let's review...

Total Value: $48,700+

The Complete Certification Model Training

What You Get

$10,000+

Real Value

12 comprehensive classes guiding you step-by-step through creating, launching, and scaling your certification.

Done-for-You Certification Assets

Bonus 01:

$11,000+

Done-for-You Course Creation & Structure Templates

Bonus 02:

$900+

Done-for-You Sales & Marketing Systems

Bonus 03:

$17,000+

Done-for-You Student Management & Policy Documents

Bonus 04:

Done=For-You Launch & Scaling Assets

Bonus 05:

Done-for-You Business & Admin Organization Tools

Bonus 06:

Lifetime Access + Future Updates

$4,000+

$3,800+

$2,000+

priceless

Bonuses:

Course Catalog, Student Handbook, Licensing Agreements, Enrollment Agreements, Coaching Agreement, Intake Form, Grading Rubric, and more!

Course Map, Lesson Plan, Market Research, and more!

Sales Funnel Emails, Sales Page, Webinar Templates, Opt-in Pages, and more!

Enrollment & Access Emails, Payment Policies, Refund Policies, Student Surveys, and more!

Launch Checklist, Launch Debrief, The Ultimate Accreditation Selection Chart, and more!

Workbooks for Each Class, Master Certification Document Template to keep everything in one place!

You get every future update and improvement at no additional cost.

Here's the investment and why it's worth it.

If you were to figure this all out on your own, here’s what you’d be looking at:

$25,000+ to work with me privately for a single day (and even then, you wouldn’t get all the done-for-you assets, templates, and systems included here).

$10,000+ on hiring funnel experts, copywriters, and course designers (because a certification that scales needs more than just “good content”).

Months (or years) of frustration, burnout, and second-guessing every move, wasting time trying to piece together legal agreements, pricing models, and sales strategies.

Legal fees for trademarks, licensing, and contracts (because you still need to protect your work, but with this system, you’ll cut that cost down significantly).

My private consulting rate starts at $25,000 per day. Even at that rate, I couldn't give you everything that's included in The Certification Model.

step straight into a
system that has already generated millions.

proven

Everything is done for you. The only thing left to do is decide how much longer you’re willing to wait.

or You could skip the trial and error and...

Want to Launch Faster, Scale Smarter, and Get Expert Eyes on Every Step?

Everything in Classic Package (The Certification Model Program)
The complete TCM curriculum, templates, coaching, and certification framework.
Private 60 Minute Strategy Call with Zak Garcia, Fractional CMO and Marketing Strategy Expert
Refine your positioning, messaging, and offer strategy with a leading brand expert.
60 Minute Project Execution Call with Lauren Gonzales, Director of Products & Support for My Certification Programs
Get structure, a detailed timeline, and a done-with-you implementation plan from my right-hand who has helped me build and run my certification programs for over 15 years.
90-Day Voxer Access with Lauren
Monday-Friday support for quick decisions and strategic guidance without delays.

The TCM Lab Upgrade

Premium support for experts who want hands-on strategy, direct access, and personalized guidance to execute faster.

You don’t need more content. You need strategy, structure, and support, from people who’ve done this at the highest level.

Inside the TCM Lab, you’ll get real-time feedback, done-with-you planning, and personal guidance to turn your certification from “almost ready” to actively selling, without the guesswork.

If you're the kind of person who values speed, clarity, and excellence, this is for you.

Limited spaces available. Grab your spot now!

What’s Included in the Lab Upgrade:

Strategy, structure, and support, from people who’ve done this at the highest level.

$15,000

Limited time offer!

Questions? Book a Strategy Call

Get Instant Access →

This is a significant investment. We're here to help you decide if it's right for your business.

Book a strategy call with Zak Garcia to discuss your certification goals and determine if The Certification Model aligns with your business objectives.

Schedule Your Call Now →

$18,000

Get Instant Access →

TCM Lab UPGRADE

strategy, structure, and support

classic

the certification model

includes:

Complete TCM Program
All templates, swipe files, and plug-and-play resources
All Bonuses
Lifetime Access + Future Updates

includes:

Complete TCM Program
All templates, swipe files, and plug-and-play resources
All Bonuses
Lifetime Access + Future Updates
Private Strategy Call with Zak Garcia
Project Execution Call with Lauren Gonzales
90-Day Voxer Access with Lauren For All Your Needs
Your team gets access to all calls and Voxer

Payment Plans Available at Checkout

Ready to Discuss Your Next Step?

You have questions like...

How much time is really required to do this?
What about the other projects I'm already working on?
How will this affect my already maxed-out team?
Do I need to hire someone else to help?
Is now the right time?
Is this even right for me and my business now and long-term?
What happens if I get stuck?

It's a lot to think about, I get it.

Book Your No-Pressure Call Now

So, let's talk about it.

Book a strategy call with Zak Garcia to discuss your specific situation and determine if The Certification Model aligns with your business goals.

This is a working call, not a sales call.

This is a working call and by the end, you'll walk away with a clear strategy to integrate a certification with your current offers or business, a launch roadmap that fits into your already busy schedule, and clarity on your next steps.

If it's not right for you, we'll tell you and you'll have a clear direction on what to do instead.

With this system, you’ll be able to:

Launch your certification in just 90 days (without wasting months figuring it out).

Add $500K–$1M+ in revenue (with a model that scales effortlessly).

Work less and make more (because this runs on autopilot).

Build a business that pays you forever (without chasing clients, launching non-stop, or trading time for money).

Yes, this entire plug and play system is only $15,000 (Which you can easily make back FAST)

Your Certification, Your Pricing, Your Profits

10 students

20 students

50 students

50 students

100 students

With just a few students, this investment pays for itself, fast.
Here’s what’s possible when you launch your certification:

$5,000 each

$5,000 each

$5,000 each

$10,000 each

$10,000 each

$50,000

$100,000

$250,000

$500,000

$1,000,000+

Students Enrolled

Certification Price

Total Revenue

How many students would it take for this program to pay for itself?

Just three students at $5K. That’s it.

And everything after that? Pure profit.

You'll have a high-ticket certification that generates revenue consistently while you focus on scaling your other business priorities.

The numbers speak for themselves.