Design A life you’re obsessed with

The identity design framework to reinvent who you are and how you live.



Build the business that funds your freedom

The blueprint for building a brand that sells on autopilot. 

Turn Your Work Into a Certification

Build the legacy you actually want and scale to $500K–$1M+ with less effort.

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Become A Certified
Identity-Based Coach 

Become A Certified Health Coach 

Get certified through the Institute of Transformational Nutrition and create a career that transforms lives, starting with your own. 

Get certified in Identity-Based Coaching® through The Modern Life Coach School and build a business that changes lives while supporting your own.

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SELF Made Resources

Identity-first guides to help you design your life, build your brand, or create a certification so you can become rich, unbothered, and only jealous of yourSELF.  

I’d Like to Thank MySELF is a bold, binge-worthy show featuring founders and creatives who rewrote their stories and built something undeniable.

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I'M CYNTHIA

I built the kind of life I used to dream about from absolutely nothing - no family money, no connections, no shortcuts. Just pure determination and a refusal to settle for a life I didn’t want. 

I’ve educated millions globally, built multiple 7- and 8-figure brands across education, health, and skincare, and been featured in Forbes, Vogue, Elle, and more.

I help people join the New SELF Made, building wealth, freedom, and a life so good they’re only jealous of theirSELF.

But none of this was handed to me. I grew up in extreme poverty.

Think: bathing in a creek. No running water in the house. Food stamps. An outhouse for a bathroom. That kind of poor.

And I’ve used every inch of that story to create a life I love.

Now, I lead a global movement of SELF Makers- people who rewrite the rules, raise the standard, and create lives that feel as rich as they look.

From No Running Water to Making It Rain

On a personal note? 

I’m a wife, a mom, and the kind of woman who goes just as hard for my skincare as I do for my vision. 

I built this empire for mySELF, my daughter, and for everyone who’s ever been told to “be realistic”. 

This isn’t about hustle.

It’s about reinvention.

It’s about becoming SELF Made. 

But maybe we'd better start at the beginning...

I grew up in a tiny town in the Appalachian mountains, tucked deep in the Bible Belt. 

We didn’t have running water in my house until I was 15. That’s not a typo. 

For the first 15 years of my life, I took baths in a creek, used an outhouse as a bathroom, and heated water on the stove to wash dishes. My family lived on $13,000 a year from social security checks. For four people.

We relied on food stamps. Dumpster dived for clothes. I skipped lunch in high school because I was too embarrassed to use my free lunch ticket. 

A girl at school turned to me and said loud enough for the others to hear: “What do you mean you don’t have a bathroom or water in your house?” 

My face burned. My chest tightened. I wanted to disappear. 

Don’t let them see you cry, Cynthia. 

I looked her dead in the eye and said, “One day, I’ll have so many bathrooms it’ll take me ten minutes just to pick one.” 

Then I walked into the school bathroom with my head held high… and cried until I couldn’t cry anymore. 


That embarrassment turned to fire. That fire became my fuel. 

In that moment, I decided I’d create a life so good even my haters would have to respect it. I didn’t know how. I just knew I would. 

That night, I started building a vision of a future version of me. The woman who had it all. Who wore the clothes, lived in the house, moved through the world like she owned it… because she did. 

She became my North Star. 

I studied wealthy people, not just what they did, but who they were. How they spoke. How they decided. How they moved. 

I got obsessed with becoming her. 

One of the most defining moments of my childhood happened in fifth grade.

And yes, I was delusional. But I was also determined. 

Eventually, I made my way to Los Angeles with $200, a couple of suitcases, and a refusal to go back to the life I came from. 

Within 48 hours, I was homeless. 

I moved into a rent by the day hotel, stretched every dollar, and tried to figure out how to survive in a city that didn’t exactly welcome small-town girls with a drawl and a dream. 

I tried everything… modeling, acting, hosting. I landed gigs. Lost them. Landed bigger ones. Lost even bigger. 

I lived on credit cards and prayed my debit card would clear a $3 coffee. 

And then everything changed. 

I used the last of my credit to enroll in a nutrition coaching program. I was desperate to feel better. That decision changed my life. 

I became a clinical nutritionist, launched a business, built an award-winning supplement company whose products were used by celebrities and sold in stores like Whole Foods. I was featured on TV, in magazines, and on stages. 

I was making money. I was getting noticed. 

And I was burning the fuck out. 

Because I was still trying to earn my worth by doing more. 

So I burned it all down. 

I walked away from what wasn’t working. I redefined success on my terms. I created a model that felt like peace and power. 

Where I could relax and grow rich. 

From there, I sold SoCal Cleans.

Then I built The Institute of Transformational Nutrition.  

Then The Modern Life Coach School.  

Then the New SELF Made Movement

Then Rewritten

I became the woman I dreamed about in that tiny house with no water. Even better. 


TM


I’ve come a long way and now I’m showing you how I did it.

Everything I’ve learned, from building wealth from nothing to rewriting every rule that didn’t work for me, is here to help you take back control of your life, your money, and your future. 

You can be rich. Unbothered. SELF Made. 

No burnout. No bullshit. No settling. 

It took me years to figure out the secret to being SELF Made (as it does most) but I can teach you what I’ve learned, the things that will change your life, in just months.  

Explore Education →

it's time to
rewrite the rules.  

rewrite the stories and

it's time to
rewrite the

 rules.  

it's time to
fuck you are. 

remember who the

it's time to
self made.

become

Unfiltered + Unbothered

I believe that no matter where you've been or what you've been through, you can create a life and business so good you're only jealous of yourSELF!

I also cuss. A solid amount. Here's why. 

fave

food + drink

Champagne and oysters, and of course, pizza!

Didn’t try sushi, champagne, or oysters until I was almost 30. Making up for it every chance I get.

What I'm 

obsessed with

My daughter, Rain. Completely and madly.

And skincare. 

And true crime.

And my husband.

What I'm 

not about

Excuses. Energy vampires. Victim mentality. 

what I

believe

I believe that no matter where you’ve been, or what you’ve been through, you can create a life and business so good, you’re only jealous of yourSELF. 

And I believe everything is possible. Yep, everything. 

OFFICIAL BIO

Cynthia Garcia is the founder of Rewritten™ and creator of the New SELF Made™ Movement - a multi-brand ecosystem blending beauty, business, and identity-based reinvention.

From poverty to rewriting every rule that didn’t work for her, Cynthia is now a 4x founder, certified clinical nutritionist, and sought-after voice in personal transformation. She’s the visionary behind The Modern Life Coach School, The Institute of Transformational Nutrition, and Rewritten™—a luxury skincare brand built on the radical idea that aging shouldn’t come with shame and self-worth doesn’t have an expiration date.

She’s also the host of I’d Like to Thank MySELF™, a bold, story-driven show featuring founders, creatives, and rule-breakers who rewrote their own stories and built something undeniable, against all odds.

Cynthia has been featured in Forbes, Vogue, Elle, and other media worldwide. Her work starts with identity, because you can’t build a rich life from a version of you that still thinks small. She’s proof that no matter where you start, you get to decide where you’re going.

Your Iconic Identity is your future self, the one who has it all. The money, the confidence, the life that turns heads.

Iconic Identity 

Discover Your 

In under 2 minutes, you’ll get: 

  • A luxury-style profile of your Iconic Identity
  • A personalized SELF Made Ritual to elevate your daily routine
  • A custom identity statement to help you start showing up as your future self now

Meet the version of you who moves through life rich, unbothered, and fully expressed.

let's connect!

If you’re done playing small and ready to live rich, unbothered, and SELF Made… Welcome home.

Let's be friends!

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@iamcynthiagarcia