I'M CYNTHIA
I built the kind of life I used to dream about, from absolutely nothing.
I didn’t grow up with money or connections. I grew up in Appalachian poverty. Bathing in a creek. No running water. Food stamps. An outhouse for a bathroom.
None of this was handed to me. And I didn’t build my life by settling for a version that didn’t feel like mine.
Over the last two decades, I’ve built and sold multiple eight-figure companies across education, wellness, and skincare.
I’m now building Rewritten Beauty, a brand created as a refusal to be invisible and a challenge to what women have been told about aging, visibility, and power.
Everything I’ve built started with one decision: to stop accepting the story I was given and write a better one.
From No Running Water to Making It Rain
On A Personal Note...
I’m a wife, a mom, and the kind of woman who goes just as hard for my skincare as I do for my vision.
I built this empire for mySELF, my daughter, and for everyone who’s ever been told to “be realistic”.
This isn’t about hustle.
It’s about reinvention.
It’s about becoming SELF Made.
But maybe we'd better start at the beginning...
I grew up in a tiny town in the Appalachian mountains, tucked deep in the Bible Belt.
We didn’t have running water until I was 15. That’s not a typo.
For the first 15 years of my life, I took baths in a creek, used an outhouse as a bathroom, and heated water on the stove to wash dishes. My family lived on $13,000 a year from social security checks. For four people.
We relied on food stamps. Dumpster dived for clothes. I skipped lunch in high school because I was too embarrassed to use my free lunch ticket.
A girl at school turned to me and said loud enough for the others to hear:
My face burned. My chest tightened. I wanted to disappear.
Don’t let them see you cry, Cynthia.
I looked her dead in the eye and said, “One day, I’ll have so many bathrooms it’ll take me ten minutes just to pick one.”
Then I walked into the school bathroom with my head held high… and cried until I couldn’t cry anymore.
That embarrassment turned to fire. That fire became my fuel.
In that moment, I decided I’d be rich as fuck. I'd succeed beyond my dreams. I didn’t know how. I just knew I would.
That night, I started building a vision of a future version of me. The woman who had it all. Who wore the clothes, lived in the house, moved through the world like she owned it… because she did.
She became my North Star.
I studied wealthy people, not just what they did, but who they were. How they spoke. How they decided. How they moved.
I got obsessed with becoming her.
One of the most defining moments of my childhood happened in fifth grade.
“What do you mean you don’t have a bathroom or water in your house?”
And yes, I was delusional. But I was also determined.
Eventually, I made my way to Los Angeles with $200, a couple of suitcases, and a refusal to go back to the life I came from.
Within 48 hours, I was homeless.
I moved into a rent by the day hotel, stretched every dollar, and tried to figure out how to survive in a city that didn’t exactly welcome small-town girls with a drawl and a dream.
I tried everything… modeling, acting, hosting. I landed gigs. Lost them. Landed bigger ones. Lost even bigger.
I was "living the life" by most standards. Partying with actual rockstars and movie stars, feeling inadequate as a motherfucker. I was terrified at any moment I would be found out.
So, I did what any reasonable person would... I used drugs and alcohol to numb that fear. And that's when my health hit rock bottom.
I was overweight and suffered from symptoms no doctor or expert could seem to fix. Ready to end it all, I decided I would do what I had always done... figure it out myself.
And then... everything changed
I used the credit on my last 3 credit cards to enroll in a nutrition coaching program. I was desperate to feel better. That decision changed my life.
I became a clinical nutritionist, launched a business, built an award-winning supplement company with products used by celebrities and sold in stores like Whole Foods. I was featured on TV, in magazines, and on stages.
And here’s what most people miss: I didn’t just rebuild my life. I was building categories of one long before I had language for it.
My first supplement company, SoCal Cleanse, wasn’t “another detox brand.”
It was the first USDA-certified organic cleanse, born from my own transformation, and it carved out its own lane.
PINK Method wasn’t “another weight-loss program.”
It was a full transformation system built around identity and lived experience, long before “identity work” was a buzzword. It sold over a million copies.
I wasn't building businesses. I was building categories.
I became a Living Brand without even realizing it: turning my personal reinvention into proof, naming the method behind it, and building businesses only I could lead. Categories of one.
I was making money. I was getting noticed.
And I was burning the fuck out.
Because I was still trying to earn my worth by doing more.
So I kept what worked: me being living proof of the transformation, creating Living Brands and categories of one.
And I burned the rest down
I walked away from what wasn’t working. I redefined success on my terms. I created a model that felt like peace and power.
Where I could relax and grow rich.
From there, I sold SoCal Cleanse.
Then I built The Institute of Transformational Nutrition.
Then The Modern Life Coach School.
Then the SELF Made Movement.
Then Rewritten Beauty.
I became the woman I dreamed about in that tiny house with no water. Even better.
TM
I’ve come a long way and now I’m showing you how I did it.
Everything I’ve learned, from building wealth from nothing to rewriting every rule that didn’t work for me, is here to help you take back control of your life, your money, and your future.
You can be rich. Unbothered. SELF Made.
No burnout. No bullshit. No settling.
It took me years to figure out the secret to being SELF Made It took me years to figure out the secret to being SELF Made (because life doesn’t hand out shortcuts) but I can teach you what I’ve learned, the things that will change your life, in way less time.
Start by Discovering What Makes YOU Undeniable →
OFFICIAL BIO
Cynthia Garcia grew up bathing in a creek in Appalachian poverty and built her entire life from nothing.
She’s built and sold companies across education, wellness, and consumer products, including the Institute of Transformational Nutrition.
Now she’s the founder of Rewritten Beauty™, the world’s first Identity-Based Beauty™ brand. Rewritten was built as a refusal to fade and a challenge to everything women have been told about aging, visibility, and power.
Her work has been featured in Forbes, Vogue, Elle, Glamour, Cosmopolitan, Shape, Good Morning America, The Today Show, and more.
She’s also the host of I’d Like to Thank MySELF™, a show about the moments no one claps for. The private decisions, the breakdowns, the stubborn self-belief, and the quiet grit it takes to keep going when quitting would’ve made more sense. The conversations are real, unpolished, and usually happen with a drink on the table.
Cynthia's mission is to inspire others to rewrite their story by being an example of what was possible when she rewrote her own.