Design A life you’re obsessed with

The identity design framework to reinvent who you are and how you live.



Build the business that funds your freedom

The blueprint for building a brand that sells on autopilot. 

Turn Your Work Into a Certification

Build the legacy you actually want and scale to $500K–$1M+ with less effort.

Explore The SELF Made System →

Explore The SELF Made Method →

Explore The Certification Model →

Become A Certified
Identity-Based Coach 

Become A Certified Health Coach 

Get certified through the Institute of Transformational Nutrition and create a career that transforms lives, starting with your own. 

Get certified in Identity-Based Coaching® through The Modern Life Coach School and build a business that changes lives while supporting your own.

Learn About The Certification →

Explore the Courses →

Watch the Show

SELF Made Resources

Quizzes, guides, and trainings that help you become a Living Brand - the woman who creates categories of one, gets seen without screaming, and builds a life so rich and unbothered she’s only jealous of herSELF.

We thank everyone else for our success… friends, team, mentors. Cute. But when’s the last time you thanked the only person who actually dragged you through hell and back? YourSELF.

Watch I’d Like to Thank MySELF →

Get Free SELF Made Resources →

media

From Poverty to Powerhouse

 A Story That Doesn’t Just Inspire,

 

It Redefines What's Possible
 

Cynthia Garcia grew up in Appalachian poverty with no running water and built Rewritten Beauty, the world's first Identity-Based Beauty brand, from scratch at 48.

A Certified Clinical Nutritionist and 4x founder, she has personally tested every treatment, product, and protocol on the market... and shares all of it. Every product. Every protocol. Every cost. Nothing held back.

Her on-air experience, founder authority, and unfiltered story make her the kind of guest who doesn't just give soundbites. She delivers moments.

She grew up in Appalachian poverty without running water and went on to create a life, career, and body of work that should not have been possible from where she started. She did it anyway.

Cynthia Garcia is a skincare founder, beauty authority, and four-time entrepreneur who has generated more than $100 million in sales across the companies she has built.

OFFICIAL BIO
 

Today, Cynthia is the founder of Rewritten Beauty, the world’s first Identity-Based Beauty™ brand, created for women who refuse to fade. She is also the creator of The Vanity Club, a private beauty and lifestyle membership for women over 40 who still give a shit about how they look, how they feel, and what comes next.

After spending more than $1.3 million of her own money testing the products, procedures, treatments, protocols, and expensive mistakes sold to women as the answer, Cynthia became the woman willing to say what actually works, what absolutely does not, and what she wishes someone had told her sooner.

She is the host of I’d Like to Thank MySELF™, her unfiltered weekly show for women over 40 who refuse to fade. Cynthia says the things women are already thinking out loud, then gives them the information, tools, and permission to look and feel hot as fuck, want more, and go after it without apology.

A Certified Clinical Nutritionist, Cynthia previously founded the Institute of Transformational Nutrition. She served as the official nutritionist for all three seasons of Revenge Body with Khloé Kardashian and has worked with clients including Kim Kardashian, Charlize Theron, and Sandra Bullock.

Her work has been featured in Forbes, Vogue, ELLE, Glamour, Cosmopolitan, Shape, Good Morning America, The Today Show, and more.

Cynthia is building something bigger than a beauty empire. She is becoming a voice for women over 40 who refuse to fade, and setting a new standard for what the second half of a woman’s life can look like when she stops asking permission to want the whole fucking thing.

She is living proof that your most interesting years do not have to be behind you.

They might not have even started yet.

Cynthia Garcia is a skincare founder who went from Appalachian poverty to creating Rewritten Beauty, the world's first Identity-Based Beauty brand. A Certified Clinical Nutritionist who spent $1.3 million figuring out what actually works after 40, she's the host of I'd Like to Thank MySELF, helping women refuse to fade.












50 Word bio 

Signature Topics & Interview Angles

What actually works after 40, what's a waste of money, and what nobody in the beauty industry will say out loud. Your audience walks away with the exact products, protocols, and procedures worth their money, straight from a skincare founder who has personally tested all of it and has no brand deals influencing her answers.

I Spent $1.3 Million on My Face (So You Don't Have To)

The moment your skin changes, your doctor dismisses you, and the beauty industry built by 28-year-olds has nothing real to offer you. Your audience walks away understanding why their skin stopped responding, what's actually happening hormonally, and what to do about it... from someone living it at 48, not theorizing about it from a lab.

The Invisible Woman Problem: Why Nobody Talks About What Happens After 40

A 4x founder who built ventures across health, nutrition, and beauty without investors, a roadmap, or a safety net. Your audience walks away with the real version of what it takes to build something from nothing, and why the woman nobody bet on is usually the one worth watching.



The Founder Nobody Expected

Growing up in Appalachian poverty with no running water, dumpster-diving for skincare, and how that kid became the founder of a luxury senolytic skincare company. Your audience walks away with a story they won't forget and proof that where you start has nothing to do with where you end up.


From Bathing in a Creek to Building a Beauty Brand at 48

KIND WORDS

"Cynthia is organized, efficient, generous, thoughtful, highly intelligent and pure fun.

Her bubbly personality puts on-air guests and talent at ease, while her informed answers garner respect from other experts and colleagues.

Never a diva, always a team-player, she’s a producer’s dream both behind the scenes and when cameras are rolling. I look forward to working with Cynthia again in the future!”

— Lisa Clark, Producer The Dr. Phil Show

“I've worked with numerous on-air talent and Cynthia is without compare.”

"Not only is Cynthia one of the most professional, knowledgeable, easy-going experts I have ever worked with, but she is also someone who genuinely cares.

Meeting her has truly been a life-changer for me. I would book her again and again and again."

— Jennifer Henderson, Producer The Dr. Phil Show and The Doctors

“At first, I thought she was going to be just another guest, but after only few minutes, I realized she was someone special.”

When it comes to being a guest on your show or stage, expect a standard of excellence, real preparation, and a woman who shows up ready to deliver moments, not soundbites.

Booking Info

To book Cynthia as a podcast or show guest, please send an email to media@cynthiagarcia.com.

To book Cynthia as a speaker at your company or event, please contact speaking@cynthiagarcia.com.

Booking Info